Business Studies and Marketing

Course Length: Full academic year (30 weeks)

This Year's Schedule: Click here to view

Aims of the Course

Does your child have a head for business or an interest in marketing? Or perhaps they can picture themselves running a company one day, or playing a crucial role in the growth and success of an organisation. What about having aspirations to be a manager in a business, or just have an interest in the news and how the government and its policies affect their everyday lives? If the answer is yes to any of these questions, then Business Studies and Marketing is the right introduction for them!

Students will explore the essential building blocks of business while developing a strong understanding of marketing in action, covering topics like business foundations and the forces that shape a business; marketing and brand power; using digital assets; and a focus on how this all works in the real world.

Homework Expectations

Each week, students will come together via a one-hour live webinar, then there will be approximately another four hours of work on their own, consisting of a reading assignment, watching a video, undertake a case study or data task, and answering topic questions. This structured routine builds both confidence and analytical skill.

Add-On Options

We also offer an extension to the Business Studies and Marketing course that we call the Business Communication and Marketing Studio. This additional 30-minute weekly webinar and targeted writing tasks that help students build real-world communication skills through creative marketing and business challenges.

The practice of the business writing will be through CVs/resumes, applications, form filling, newsletters,

emails, agendas, social media posts and reports. Students will practice the different types of writing

needed for each occasion.

How It Supports Your Child's Education

Dreaming Spires Business Studies and Marketing will encourage students to observe and question the world around them. We do this by relevant reading from "living books" and by exploring concepts,

ideas and theories and discussions of business events.

For UK students, this course will form a good foundation for any of the GCSE syllabi in business or business studies, while for the US, it can be classified as a one-year high school credit for electives.

Who Teaches Economics?

Helen Harrold completed her Economics degree at Lancaster University and then did a post graduate teaching qualification. She currently tutors GCSE maths, AP Economics and is a UK consultant for an American high school program . Whilst living in the UK, she has homeschooled her own 7 children using the American curriculum: so has straddled both the UK and US systems.
See all courses taught by Helen